As indicated earlier Myntra is going to shift on the mobile app to Android, iPhone, windows phones by shutting down the website completely. This mobile app is going to start from May 15th only for Smartphones.
According to Myntra they have already informed the customers by sending e-mail for their alteration of website to app. This news has been declared in previous month and from 15th may the users can download the app, log on to their account and shopping.
Mail sent by Myntra to its customers.
“This May 15th, 2015, Myntra is taking the first step towards the future of fashion shopping – we move on from the desktop to being exclusively available on the App. We believe fashion is a very personal experience. Your sense of style, the brands you wear, the trends you choose to follow are unique to you. What inspires you to Look Good changes and evolves every day. The best fashion experience therefore, is a truly personalised and engaging one that is only possible through the device that is closest to you. A device that understands you – your mobile.”
Myntra explained that it is 80% favorable of its traffic. Myntra sale 70% on app on their total sale. Also the fashion e-tailer of Flipkart axed its mobile version website in March.
One week ago Myntra obtained Native5, a mobile app development platform which can help to distribute mobile apps to all kind of smartphones, tablets and desktops. Also the Flipkart is going to follow the Myntra’s footsteps and planning to establish an app.